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In This Issue
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Using Social Media to Generate Response
By: Alan Gregory |
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In my opinion, the jury's still out on whether social media works for market research, but there are a few primary reasons why you would want to supplement your sample with participation via social media. We simply cannot continue to ignore this source of feedback.
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Focusing on the Wrong Things: Employee Engagement
By: Sherrie Mersdorf |
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Some organizations dismiss employee engagement and satisfaction, and focus solely on customer feedback. News flash: employee and customer satisfaction go hand in hand. But how do you get started creating a voice of the employee program?
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Meaningful Training Feedback in 3 Easy Steps
By: Cynthia Spitalny |
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Most of us have been through training. Often training assessments or surveys are given at the end for trainees to give feedback on what aspects could be improved. Here are three innovative ways to use training feedback forms beyond getting just feedback.
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Research to Debunk Myths: The MythBusters Edition
By: Alan Gregory |
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I have often said the purpose of marketing research is to quantify the gut feeling. Having daughters who are decidedly into MythBusters has led me to renew my call for use of research as a means of debunking or confirming commonly held beliefs.
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Re-engaging Your Audience Through a Survey
By: Cynthia Spitalny |
With the aid of an effective survey, my local grocery chain successfully re-engaged me online. By acknowledging our existing relationship and my changed patters, they were able to improve their offering and get me to come back.
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Remind Me Again
By: Alan Gregory |
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In a perfect world, all it would take is a single invitation to generate the response we want. But unfortunately, the world of survey research is not a perfect place! There is an old adage that is relevant here: we do not like to be told, but we can tolerate being reminded.
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Get Your Team Involved
By: Cynthia Spitalny |
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Recently, there have been a few problems at work. I wanted to conduct a survey to help identify ways we could improve the situation. But it was critical to make my team feel involved and ensure everyone's questions were answered by the results. Here's how I got their buy in.
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