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voice of the customer Deep knowledge of what motivates buyers and customers is no longer a nice to have but a requirement for organizational success. To gain a competitive edge, organizations need to understand how to put in place successful Voice of the Customer (VOC) programs to foster systematic collection and analysis of customer feedback. Cvent's newest whitepaper, 5 Steps to Driving Sales with Customer Insights, gives a detailed look into how organizations can convert insight into business decisions that improve product offerings, create referrals, boost customer retention and increase revenue.
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Employee Satisfaction is Key to Retention
By: Greg Timpany
Employee Satisfaction is Key to Retention There is a significant rise in the number of employees who would not recommend their former employer. With the high cost of replacing employees, doesn't it make sense to get a pulse check on employee sentiment?
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Three Steps to Better DIY Marketing & Market Research Results
By: CM Arnold
While it's important for companies and entrepreneurs to conduct market research, if they don't know how to do it effectively, they could end up losing more in revenue than they would have spent hiring a professional market research company or consultant. When it comes to the marketing process, we offer these three pieces of advice.
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How to Automatically Create CEU Completion Certificates
By: Cvent Client Services
How to Automatically Create CEU Completion Certificates Education is lifelong process! Just because we are finished with school doesn't mean learning stops. However, awarding certificates after assessments or course completion can be a nightmare. Automating this process saves time.
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Defining Customer Loyalty & Tying it to the Bottom Line
By: Greg Timpany
How do you define loyalty? This is a concept marketers have discussed for decades. One of the many methodologies for measuring loyalty is the Secure Customer Index, which is comprised of three attributes: overall satisfaction, percentage who would repurchase and percentage who would recommend.
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A New Twist on Personnel Evaluations
By: Cynthia Spitalny
A New Twist on Personnel Evaluations There are many different methods of conducting personnel evaluations, some are more perferred than others. However, if you conduct in-person evaluations, keeps these tips in mind to ensure you're assessments are as effective as possible.
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Five Steps to Capturing & Using Customer Insights
By: Sherrie Mersdorf
Forrester estimates an organization can see revenue gains of $177M to $311M per year by improving the customer experience and increasing customer loyalty. Organizations that deliver the best customer experiences have the lower customer churn and more business from referrals than the industry average.
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Theory Meets the Road: Minimizing Cognitive Dissonance
By: Greg Timpany
Theory Meets the Road: Minimizing Cognitive Dissonance The theory of cognitive dissonance states that we have a motivational drive to reduce the dissonance caused by conflicting ideas. This article discusses how marketers can reduce cognative dissonace.
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