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| In This Issue | |
Be Mindful of the Social Networks' Hidden Influences
By: Darshan Desai | With all the technological advancements and globalization, the world has become a global village. Many researchers draw attention to the important influences of social networks and the role of active market research, social media research and feedback systems. These three steps are key to success in today's hyper connected world.
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Stay on the Nice (not Naughty) List in 2012
By: Sherrie Mersdorf |  | Jimmy Kimmel and Consumer Reports are doing their part to help Santa check his Naughty and Nice lists this year. Which list would your customers put you on? As we head into 2012, implement these five tips to ensure you make the Nice list in 2012.
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Balancing Data Needs & Survey Length:
4 Strategies for Lowering Survey Abandonment
By: Greg Timpany |  | There's a tug of war that transpires between survey author and respondents. As a survey author, we want to add just one more question, but the respondent in us says "I really don't have time to answer your 30 minute survey." How do we find the balance?
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Drilling Down into Marketing Data
By: Greg Timpany |  | Drilling Down by Jim Novo is one of those consumer insight books that blend the right amount of theory with a healthy dose of practicality. We share four key takeaways from Drilling Down in this post.
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How to Prevent the Grinch from Stealing Customers
By: Sherrie Mersdorf |  | If the lines from the Christmas classic, You're a Mean One, Mr. Grinch, describes any of your employees, you may be in danger of losing customers. So how do you de-Grinch your employees and save the Customer?
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Web Survey No-No's: One, Two, Three Strikes You're Out!
By: Greg Timpany |  | There are many things that aide in getting respondents to complete your survey. In this post we outline three strikes in survey design. Three strikes and your respondent is definitely abandoning your survey.
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Lead Generation Surveys: 3 Reasons Why You Need Them
By: Cynthia Spitalny | Surveys can be valuable lead generation tools for garnering customer feedback to help you better understand barriers and needs your target customer has. Then use the findings to convert more potential customers. Here are a few things to remember when you craft your feedback survey.
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