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In This Issue
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What Researchers Can Learn from Socrates
By: Ricky Thakrar |
As researchers, we may feel that we should remove 'personal philosophy' from our work to remain objective; however, many of our approaches and techniques are philosophies in themselves. Indeed, philosophy literally translates to 'love of wisdom' – which is what most research is about.
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Net Promoter Score Survey Tip: Don't Ignore the Passives
By: Greg Timpany |
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Like it or not the Net Promoter Score (NPS) is around to stay. NPS breaks out into three groups: Detractors, Passives and Promoter. Passives are often ignored as we focus on keeping Promoters and saving Detractors. But Passives are the easiest group to move upward.
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Survey Best Practices: One Size Does Not Fit All
By: CM Arnold |
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There are countless things to consider before actually creating the survey and myriad best practices. But companies are as unique as the people who head them. While there are some best practices that always apply, others should be examined on a case by case basis.
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Before. During. After. Does Your Training Have What it Takes to Cross the Finish Line Strong?
By: Sarah Bohnenkamp |
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What's your role BEFORE you go to training? What about your Manager's role? Does your Trainer have a role? What about DURING training and AFTER training? Which phase and role is most important to ensuring training transfers to the job? Think you've got it figured out?
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Measuring Business Conditions
By: Greg Timpany |
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In B2B marketing research, it pays to know what business conditions your customers and prospects are facing. Economic optimism and asking respondents about their primary concerns are two of the most common methods to assess business conditions via survey researcy.
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The Rise of the Smart Device: Mobile Surveys are Essential
By: Sherrie Mersdorf |
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84% of the American population accesses the internet via a smartphone, while 76% send and receive emails on their phones. Mobile should no longer be an "if" question but a "when" question. If you're not using mobile surveys, you should be considering it for the future.
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Using Crosstabs to Uncover Hidden Insights
By: Greg Timpany |
Survey research involves uncovering hidden insights buried deeply within responses to our questionnaires. Looking at one variable at a time can provide interesting top–level insight, but it fails to uncover the relationships between variables. The most common tool used to uncover hidden insights is the cross–tabulation, affectionately known as the crosstab.
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